Tide POP

A series of 5 second teasers for Tide's latest campaign. Created by combining toon-shaded 3D and 2D animation with traditional cell shading illustrations. CG was done in C4D with Mograph. Composited in After Effects.
Role: Designer, 2D/3D animator.

Tide Pop A Lot
Role: Collaborated with other designers to design the different POP typography in each scene. Text was created in Cinema4D.

 

Produced at Mirada